Chris George
Leading voice of the subscription industry
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Latest
How I Could Have Saved Toys "R" Us — a Lesson in Brand Building
Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.
How Promotional Pricing Devalues Your Brand
Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
3 Lessons Subscription-Based Businesses Can Teach You About Building Connections and Fostering Community
Here's why metrics and data alone won't help you reach the next phase for your business.
4 Strategies to Convert Holiday Gift Recipients into Loyal Subscribers
The holiday season is approaching quickly. For subscription businesses, the time is now to start planning your holiday strategy.
The Subscription Economy Is Growing Fast. Here's How Your Business Can Adapt and Thrive.
Over the past decade, the subscription economy has grown almost five times faster than S&P 500. Here are five tips your subscription-based company can use to adapt to this rapid evolution.
How Strategic Networking Can Deliver Big Results at Your Next Conference
Investing in yourself is a key factor to entrepreneurial success.
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