Christine Alexis

Bio

Christine Alexis is a marketing executive known for creating programs that highlight multicultural and international markets, build brand awareness, and drive thought leadership. She is the Head of Marketing and Communications for DB Schenker’s Americas division.

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Marketing

Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

The importance of cultural specificity and how brands can authentically engage with the broader Black community.

Marketing

Celebrating Black History and Culture Is the Right Thing to Do — and Good for Business. Here's How.

Here's how your brand can demonstrate its commitment to diversity and inclusion while also driving tangible business results.

Marketing

The Key to Developing More Informed and Inclusive DEI Marketing Strategies

Discussing the complexities of identity and expertise in DEI marketing and how to avoid the potential cultural and legal pitfalls.

Marketing

Winning Strategies Behind Effective Hispanic Heritage Month Campaigns

Learn how to create successful Hispanic Heritage Month campaigns by exploring the strategies used by these three well-known companies.

Marketing

What the 'Barbie' Movie Can Teach Businesses About Effective Multicultural Marketing

Here are three key insights from the "Barbie" movie's multicultural marketing playbook.

Marketing

Beyond Marketing — How Brands Can Truly Support the Black Community on Juneteenth

Here are a few authentic ways businesses can support and serve as allies to the Black community on Juneteenth.

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