Christine Alexis
Bio
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Latest
Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect
The importance of cultural specificity and how brands can authentically engage with the broader Black community.
Celebrating Black History and Culture Is the Right Thing to Do — and Good for Business. Here's How.
Here's how your brand can demonstrate its commitment to diversity and inclusion while also driving tangible business results.
The Key to Developing More Informed and Inclusive DEI Marketing Strategies
Discussing the complexities of identity and expertise in DEI marketing and how to avoid the potential cultural and legal pitfalls.
Winning Strategies Behind Effective Hispanic Heritage Month Campaigns
Learn how to create successful Hispanic Heritage Month campaigns by exploring the strategies used by these three well-known companies.
What the 'Barbie' Movie Can Teach Businesses About Effective Multicultural Marketing
Here are three key insights from the "Barbie" movie's multicultural marketing playbook.
Beyond Marketing — How Brands Can Truly Support the Black Community on Juneteenth
Here are a few authentic ways businesses can support and serve as allies to the Black community on Juneteenth.
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