Frank Cespedes
Bio
Frank Cespedes, author of Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling, is a senior lecturer in the Entrepreneurial Management Unit at Harvard Business School. As an experienced entrepreneur, board member, teacher and consultant, Cespedes helps business leaders close the sales-strategy gap and create long-term value.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
4 Steps to Identifying -- and Engaging – Your Core Customers
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
More Authors You Might Like
-
Carl Stoffers
Senior Business Editor
-
Paul Sullivan
Founder & Chief Strategist
-
Greg Davis
CEO of Bigleaf Networks
-
William Salvi
Producer & Host of The CEO Series | Salvi
-
Amanda Breen
Senior Features Writer
-
David James
Staff writer