Gail Goodman: Page 4

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.

Latest: Page 4

Marketing

Convert Your Website Visitors into Customers

Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.

Marketing

Top 5 Traits of Successful E-Mail Marketers

What's the difference between a good e-mail marketer and a <i>great</i> e-mail marketer? These 5 traits.

Marketing

5 Common E-Mail Marketing Mistakes

The main reason unseasoned e-mail marketers' campaigns fail? <i>Ignoring the basics of good practice.</i> Learn how to avoid these most common mistakes.

Marketing

Building Your E-mail List

Got a pocket full of business cards from that last networking event? Don't forget to ask permission before adding those names to your e-mail marketing list.