Business Branding
What Most Brands Misunderstand About Design — and How It’s Costing Them Customers
Branding, websites and interfaces function as cognitive systems, not just visual output.
Goran Paun is Principal, Creative Director at ArtVersion, a Chicago-based design agency helping Fortune 500 and emerging brands through human-centered branding, web design, and development that connect design, technology, and business strategy.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Goran Paun
Tech
Here’s What’s Working in Modern Product Design, What’s Failing and Why You Should Care
UI and UX have matured. What used to be about visual novelty is now about clarity, trust and long-term usability.
Tech
This Common Mistake Could Be Driving Users Away From Your Website. Here’s How to Fix It.
A journey only works when the interface guides it, because without clear patterns, users loop through pages without knowing where they're meant to go next.
Business Branding
Want to Refresh Your Brand? Here’s the Crucial Step You Need to Take First.
A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and visual direction.
Building a Business
How to Eliminate the Disconnect Between What You Build and What Customers Truly Want
Here's why human-centered design belongs in every business strategy.
Tech
Web Design in the Experience Economy — How to Create Memorable and Interactive Experiences for Your Audience
How to ensure your website provides experiences that resonate on a deep, emotional level with consumers.
Building a Business
The Power of Continuous Innovation — and 3 Easy Ways Your Company Can Achieve It
Innovation can be subtle but significant, and here are three ways to achieve just that.
Building a Business
How to Craft a Powerful Brand Narrative for Your Startup
Developing your startup brand with a compelling angle begins with solidifying your unique narrative and story.
Marketing
How to Develop a Strong Content Strategy and Solidify Your Brand’s Online Presence
How to strengthen your brand's online presence through a connected and unique content strategy.
Thought Leaders
Why You Need to Develop Your Website’s Content and Design in Tandem
What comes first in website development — design or copy? Ultimately, it comes down to balance. Here's why.
Tech
What Millennials and Gen Z Users Expect from Their Online Experiences — and How to Give It to Them
With the change in preferences, come new generations of users who are more vocal about the changes and standards they wish to have within a design.
Building a Business
Data Isn’t Always Enough for UI/UX Design. Here’s Why Intuition Matters, Too.
Although highly different from each other, when utilized in tandem, data and intuition can be valuable assets across many industries—including UI/UX design.
Tech
How UI Kits Develop Design Languages
A robust UI kit can help elevate a brand's look and feel with cohesive, innovative visualization. Here's how.
Marketing
Why Developers Need a Contextual Framework to Truly Understand Their Users
Innovation is never stagnant, and it changes as frequently as your users do. But with contextual inquires, a clearer user perspective can be uncovered.
Tech
Inclusion and Accessibility in the Digital Space
Inclusive and accessible design is a key component for UI and UX. Reaching a broader audience in a way that is effective and meaningful requires considerations of a spectrum of user types, backgrounds and capabilities.
Marketing
Implementing Best Practices for Web Design with Iterative Methodologies
Truly understanding the best ways to implement iterative design can make an impactful difference in your workflow.
Tech
5 Tips for Creating Innovative UX Design
These intangible principles should be in place to guide you through the fairly ambiguous realm of UX design.
Tech
How Experiential Ecommerce is Digitally Reconceptualizing Human Connection
Experiential ecommerce is changing the way people shop online, as brands shift gears towards humanizing connection.
