Gwen Moran: Page 16

Bio

GWEN MORAN is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

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Latest: Page 16

Resumes & Interviewing

Intuit Program Awards Grants to Help Spur Local Jobs

Need a nudge to hire a new employee? The financial software company is offering funding to small businesses that create jobs.

Starting a Business

Four Common Startup Money Mistakes

Good financial management is key to startup success. You can get your business off to a sound start if you can avoid these money traps.

Marketing

Create Card-Free Rewards Programs with Apps

Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.

Money & Finance

An Insider's Take on Attracting Angel Investment

James Hunt, an angel investor and adjunct professor at Georgetown University's McDonough School of Business, shares his secrets on getting attention from financial backers.

Marketing

Hacking the U.S. Census for Market Research

The every-decade survey can offer insights on demographics and competition for determining potential markets.

Business Plans

Five Questions Your Business Plan Must Answer

Business plans don't have to be a lengthy ordeal. But you're more likely to get off to a good start if you think through critical questions about how you'll make money and run the show.