Jaxon Parrott
Entrepreneur Leadership Network® Contributor
Bio
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Latest
Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing
With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.
Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers
Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.
10 Ways to Use AI for Hyper-Personalized Marketing
The future of marketing is not just about privacy and personalization. It's predictive, proactive and powered by AI.
We Are in an AI Arms Race. Here's How We Can Beat AI Bots and Fraud.
An explanation of how fraudsters use AI to game digital advertising platforms — and how constant AI innovation is key to combating them.
How to Actually Get Returns in Your Marketing Efforts
The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.
Top Brands Are Flocking to Newsletter Advertising — Here Are 11 Reasons Why You Should Do the Same.
An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.
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