Jim Joseph: Page 10
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Find Your Brand's Proof Points
Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
What Joan Rivers' Long, Successful Career Teaches Us
With the recent passing of the funny entertainer, here is the lesson we can all apply to our lives.
Define Your Brand With Focus and Flexibility
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
