Jim Joseph: Page 8
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Set Your Prices So It's a Win, Win, Win
Not only should you charge based on the product sold, but also on what your brand represents to customers.
Further Engage Customers By Creatively Distributing Your Brand
There's more to distribution than just keeping your shelves stocked with products.
Move Your Business Forward By Drawing a Perceptual Map
It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Your Business's Competitors Extend Well Past Those With Similar Products
Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Effective Marketers Sell to Customers on Both the Product and the Brand
Each perspective fills a different need for your market.
