Kavya Pillai: Page 4
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest: Page 4
Why Is The Advertising Industry Against The New Self- Declaration Mandate?
The goal of this regulation appears to be protecting consumer interests and reducing deceptive advertising. But industry bodies have not taken to it.
Virat Kohli: India's Most Valued Celebrity
The estimated $1.9 billion in brand value of India's top 25 celebrities, which include both Bollywood stars and athletes, was accumulated in 2023, representing a 15.5% annual growth.
4 Ways To Hack Celebrity Endorsements
When the target audience projects their adoration for the celebrity onto the brand, allowing it to impact their purchasing decision-making process, a well-matched celebrity endorsement agreement can be advantageous for the company. Here are 4 ways to Hack your next Celebrity Endorsement.
Amazon Shares Good News For AI startups With AWS
Amazon has declared that it will provide $230 million to support companies in artificial intelligence (AI). The investment would be made in the form of Amazon Web Service (AWS) credits, the e-commerce company confirmed.
YouTube Combats Ad Blockers: Embeds Ads In Video Streams
YouTube is apparently ratcheting up its assault against third-party ad blockers by embedding ads straight into video streams in an effort to increase revenue from non-Premium users.
Yahoo Unveils AI-Powered News App
Yahoo has unveiled a major overhaul of its Yahoo News app, introducing a suite of advanced artificial intelligence features designed to enhance user experience on its platform.
