Kim T. Gordon: Page 5

Bio

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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Latest: Page 5

Marketing

Write a Great Sales Letter

6 tips for composing a sales letter that'll hit the right note with your customers

Marketing

Become a Business Evangelist

You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.

Marketing

Improve Sales With a Marketing Plan

Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.

Business News

Track Records

Why it's important to track your advertising results

Marketing

4 Elements of a Winning Brand

When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.

Marketing

Fresh Ideas for Innovative Marketing

Try these out-of-the-ordinary tactics for extraordinary results.