Larry Alton: Page 4
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Don't Skimp on Trademark Protection for Your New Brand
Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
5 Scenarios Where Panic Can Destroy Your Startup
Missed a deadline? Lost an important client? Facing an unexpected competitor? Stay calm and react with a plan.
5 Reasons Why a Good Business Idea Is Never Enough to Succeed
Your idea may look great on paper, but boy oh boy do things change -- and they will.
5 Traits of the Most Productive Startup Teams
Building a team to successfully bring that crucial first product to market requires intuition, common sense and patience.
The 5 Motivations That Drive People to Choose Entrepreneurship
You can make a lot of money as an entrepreneur, but you are more likely to go broke. For some people, that combination is irresistible.
5 Common Business Plan Mistakes That Torpedo Startups
Your business plan isn't a romance novel, so don't depend on just your passion to get investors interested in reading it.
