Martin Rust

Entrepreneur Leadership Network® Contributor

Bio

Martin Rust is a strategic advisor working with Fortune 100 companies. His practical approach to delivering outcomes leans on over two decades of experience gathering intelligence, analyzing data points, and objectively determining the best path forward.

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Latest

Business Ideas

I'm a Small Business Owner. How Should I Vote?

Cutting through the noise of divisive headlines from the mainstream media, it is essential to evaluate candidates' stances on issues rather than emotions.

Growing a Business

Why Empathy and Strong Leadership Will Always Outpace AI

Artificial intelligence is a fully functioning member of our society. While it may make you feel like you're more productive than ever, it can't replace empathy.

Leadership

Remote Workers Aren't Lazy — They Need Empathy. Here's How to Build Emotional Resilience in a Remote Environment

Given the increasing prevalence of remote work, especially in light of the pandemic, this article delves into the various aspects of working from home, with a particular focus on emotional resilience. It draws from Dr. Emmy E. Werner's pioneering research on resilience and aims to provide guidance to organizational leaders seeking to effectively engage with remote employees by prioritizing empathy and support.

Life Hacks

A Contentious Election is Coming. Here's How to Process Your Options This Election Season

We all have our opinions, but most people have done little to no research on their candidate's actual beliefs. As this contentious election continues to heat up, it's time to gather intelligence, not act on emotions.

Leadership

5 Ways Strong Leaders Navigate Uncertainty with Agility and Empathy

Thanks to myriad geopolitical events, today's business landscape is fraught with uncertainty and one crisis after the next, rendering traditional strategic planning ineffective.

Business Ideas

From Crisis to Resilience — How to Use Adversity for Strategic Success

It wasn't all that long ago that companies and families alike could reasonably predict and react to the world around us. Given today's "new normal," predictability and decision-making are relics few can rely on.

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