Martin Zwilling: Page 8

Bio

Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.

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Latest: Page 8

Starting a Business

An 8-Point Checklist to Help You Find the Startup Partner of Your Dreams

It pays to find someone that you trust and enjoy being with for hours at a time, even through hard times. Look for these additional traits to make a business partnership work.

Marketing

Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.

This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.

Buying / Investing in Business

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.

Growing a Business

6 Reasons Smart Entrepreneurs Think Twice Before Seeking an IPO

In reality, this option is a nightmare that can bump you out of the driver seat, dilute your equity and create a business entity you can't control.

Leadership

7 Ways to Turn Team Conflict Into Healthy Discussion

For feedback of any type to be effective, there can be no quick judgment of right or wrong.

Buying / Investing in Business

7 Keys to a Compelling Executive Summary That Wins Over Investors

Few investors these days have the time or patience to read a full business plan. Your two-page document should include these fields.