Sergio Alvarez

The challenge for modern marketers is not whether to trust the data, but how to translate it into work that still feels human.

How do you know if your team or your agency is using AI in a way that actually drives growth? Start with these five questions.

Try these strategies and technologies for taming the so-called "Wild West" of ecommerce.

Startup success is partially dependent on doing some things well. But it's also hugely dependent on avoiding the mistakes of entrepreneurs who have failed before you.

Most companies hope to select a digital marketing agency and stick with them for the long haul — but that's not always the case. Here are the key considerations to make when choosing yours.

Brands in any industry can have slow periods. But it's what they decide to do with that time that matters most.

From self-diagnosing to looking up reviews, more patients use the internet to make health care decisions today. Successful medical practices must embrace digital marketing to bring in more patients — here's how.

Contrary to popular belief, companies should maintain — or even increase — their marketing budgets during a recession.

Understanding your customer and their needs is everything.

By properly tracking all patient touch points in the marketing journey, healthcare providers will have a more holistic view and be able to adapt their marketing plan to their customer's needs.

The automotive industry has to have a unique approach to marketing. Here's what they need to consider.

As marketing evolves, so should your strategy. Here are five common pitfalls that marketing teams fall victim to.

It can help boost revenue, predict customer needs and provide around-the-clock service.

How an artificial intelligence-fueled marketing strategy can match universities and students to give both the best chance of success.

Without valuing phone calls and properly attributing them, you could be missing out on revenue and opportunities.

Every business is made up of distinct teams, but there's one missing factor you need to find success.

Companies are making it more important than ever for them to prioritize attribution.

The biggest risk of my life proved to me that taking leaps of faith is the most worthwhile thing you can do for your career.