Susan Johnston
Bio
Boston-based freelance journalist Susan Johnston has covered entrepreneurship, small business and personal finance for publications including Bankrate.com, The Boston Globe, Learnvest.com, Portfolio.com (now Upstart Business Journal) and US News and World Report.
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Latest
On Starting Up From Three Veteran Entrepreneurs
You may think you know what tough is, but these three vets can tell you a few stories.
The Pros and Cons of Working for Equity
From scope creep to the opportunity to cash in, a look at the good and bad of working in exchange for equity.
Students Funding Students: A Look at Campus-Based Investment Funds
In the race to find the next young entrepreneurial dynamo, VC firms are increasingly putting students in control of the selection process.
How a Chance Encounter on a Bus Inspired a Social Entrepreneur to Start Up
The questions entrepreneurs ask themselves before launching are often just as pivotal as the idea itself. Here's a look at how one young trep made those tough choices.
Should You Name Drop Another Startup?
"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
How a Stolen North Face Jacket Sparked a New Business Idea
Inspired by chaotic coat-checking systems at bars, this young trep built a startup that landed the attention of Shark Tank and Mark Cuban. See how he made it happen.
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