Thomas McKinlay
Bio
Thomas McKinlay is the founder of Ariyh. With his team, he analyses the 10,000+ marketing studies that are published every year and turns them into practical recommendations. Before that, he was a marketer at Google and at several startups.
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Latest
6 Surprising Psychological Tricks the Best Advertisements Use
Research shows there are universally effective strategies in advertisments. Here's one that uses a bunch of them.
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Don't just ride the wave of business trends. Dig into the data.
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