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The Direct Mail Solution

Think direct mail as a marketing tool is out of date? Think again! Discover why you should focus on designing and budgeting for direct mail marketing in your business.

Product information

$21.99

Description

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Product Details
Publication date
Jan 28, 2014
Publisher
Entrepreneur Press
Imprint
Language
English
Paperback dimensions
6 X 9 inches
Number of pages
228
Shipping
  • In-stock book orders are processed within 24-48 hours when ordered Monday-Friday, or the next business day when ordered on weekends. All orders are shipped via Economy Mail and have a delivery timeframe of 3-9 business days.
Refund & Return Policy
  • Print orders are fully returnable and refundable within 30 days of shipment.
  • E-books cannot be returned. To learn more about our refund and return policy, visit here.

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