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Advertising Without An Agency Made Easy

DO IT BETTER—ON YOUR OWN!Learn from expert Kathy J. Kobliski as she demystifies the advertising industry by sharing inside information and professional advice on promoting your...

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$19.95

Description

DO IT BETTER—ON YOUR OWN!

Learn from expert Kathy J. Kobliski as she demystifies the advertising industry by sharing inside information and professional advice on promoting your business—without the high price of an agency.

Using clear definitions, entertaining analogies and a conversational tone, Kobliski walks you through the entire marketing process, pointing out hazards and opportunities along the way, including

• Comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet

• Easy-to-use work sheets to identify media outlets, monitor changes, track results and analyze the strengths, weaknesses and threats to your business

• Countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency

“This is exactly the kind of information I needed when I started my business. It would have saved me years of frustration trying to learn it myself.”
—Barry Edwards, Louisiana Small Business Person of the Year 2000

“The book is not only right on target, but an absolute must read for all small business owners. . . . This one is clearly the best [advertising book] I have ever read.”
—Bob Anderson, Oregon Small Business Person of the Year 2004
Product Details
Publication date
Apr 01, 2005
Publisher
Entrepreneur Press
Imprint
Language
English
Paperback dimensions
Number of pages
222
Shipping
  • In-stock book orders are processed within 24-48 hours when ordered Monday-Friday, or the next business day when ordered on weekends. All orders are shipped via Economy Mail and have a delivery timeframe of 3-9 business days.
Refund & Return Policy
  • Print orders are fully returnable and refundable within 30 days of shipment.
  • E-books cannot be returned. To learn more about our refund and return policy, visit here.

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