Get All Access for $5/mo

23andMe Lays Off 100 Workers Amid Shrinking Demand for DNA Tests It's not the hot market the company predicted.

By Jon Fingas Edited by Jessica Thomas

This story originally appeared on Engadget

Gabe Ginsberg/Getty Images for LARAS via engadget

If you're skittish about DNA testing services, you're not the only one — and it's directly affecting one of the heavyweights in the field. The 23andMe team is laying off about 100 workers, or 14 percent of its total workforce, in light of declining sales. The job cuts will focus on units responsible for growing and scaling the company. In the months ahead, 23andMe expects to cut back its work on clinical studies and focus more on its home testing and therapeutic offerings.

Related: The DNA Testing Company 23andMe Reveals a New Genetic Analysis

Company chief Anne Wojcicki didn't have definitive explanations for the shrinking sales in a chat with CNBC, but did speculate that privacy was "top of mind" for customers and might have been a factor. Cold cases like the Golden State Killer appear to have been solved using online DNA databases — there might be a fear of sensitive genetic info falling into the wrong hands. Wojcicki also suspected that fear of a US recession might lead people to cut back on unnecessary expenses, and a home DNA test could easily be one of the first things to go.

Related: How 23andMe Caused a Divorce: A Look at Unintended Consequences

The company isn't the only one facing trouble. Veritas Genetics closed its US business in late 2019, while Illuminia warned that the entire market was down last summer after witnessing a drop in demand for its DNA sequencing machines. In that regard, 23andMe is acknowledging the reality that DNA testing isn't as hot a market as it was in previous years.

Related: Being a Morning Person Is in Your DNA, Says 23andMe

Jon Fingas is an associate editor at Engadget.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

5 Black Friday Strategies to Turn Holiday Browsers into Instant Buyers

Follow these five strategies if you want to maximize conversions during the holiday shopping season.

Leadership

Why Real Mentors Don't Just Give Answers — They Ask the Right Questions

Effective mentorship focuses on self-reflection, growth and the process rather than immediate results, helping mentees discover their own paths to improvement.

Devices

Holiday Savings: Get a MacBook Air for $250

At this price, get one as a gift and one for yourself.