4 Ways to Mobilize Your Business Each and every business needs to be mobile ready, especially small businesses as they stay relevant in 'iWorld.'

By Mike Carnow

This story originally appeared on Bizness Apps

Pexels

How often do you pick up your smartphone throughout the day? When you wake up; when you're waiting for the shower to get warm; when you're standing in line for coffee; when you get a push note? The point is society today lives in an alternate world, an iWorld, where everything lives within a dim blue light — including your company.

Each and every business needs to be mobile ready, especially small businesses as they stay relevant in iWorld. We'll cover a handful of tips to help get any (small) business go mobile.

1. Put your website to the mobile test.

This isn't a recommendation, it's requirement: you're website must be mobile-friendly. If you are unsure about this, it's easy to check. Simply open up the site on any desktop or laptop, then hover the cursor over the bottom right part of the site while dragging to a small view. If the text and images resize, you're golden, if not, it's time for change. This is crucial for customizing your website or implementing any mobile SEO practices as needed.

2. Get your mobile ad(d) on.

Having a mobile ad program for your small business is another must. Why? Simply because not everyone who is using their mobile devices is looking directly for your product or service. Mobile ads draw in those customers in your area. Let's say you own a pizzeria, mobile ads will bring in those customers who search for "pizza" while in your area.

To really set your business apart, utilize a mobile app. This will help your mobile marketing with things like push notifications, geo-fencing, links to social media, and beyond.

3. Mobilize your customers.

When creating the mobile presence for your business, put yourself in their position. Do (mobile) research on other similar businesses in your area. Find out what draws a customer to your business the first time, as well as what keeps them coming back for more.

As noted earlier, your customers are always on their phones — take advantage. A mobile app coupled with a mobile website is great way to build customer retention on top of customer loyalty. Allow for the customer to navigate as smoothly as possible through your mobile business.

4. Be responsive, think native.

Responsive web design is great for initially bringing in potential clients. When someone opens up a web browser on their mobile device for a search, your responsive design will allow for your company to be found. A native mobile app will push them to come back for more. Responsive design is the initial step into iWorld, it's how I find the nearest pizza joint in a new town, but their customer loyalty program keeps me coming back again and again.

A native app drives customer retention and exploits the customers waiting to be marketed to. When I'm standing in line waiting for coffee, remind me that in just two more coffee's I'll earn a free cup and it's a guarantee I come back for more.

Take advantage of the iWorld we have created and make sure your business is along for the ride. Users are waiting to be sold to, they are holding the mobile marketing in their hands on daily basis. Go ahead, send that push note, allow for customers to continue engaging with your business because there's a good chance they're already on their phone waiting to be connected.

Mike Carnow

Contributor to Bizness Apps

Mike Carnow is a contributor to Bizness Apps.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This 30-Year-Old's $6,000-a-Month Side Hustle Started Making Money 'Immediately' — But He's Not Quitting His Day Job

Derrick Mathy works in orthopedic surgical device sales and is on a mission to bring people together in real life.

Growing a Business

Obsessing Over Your Product Can Hurt Your Business — Here's What You Need to Focus on to Fuel Sustainable Growth

Forget about perfecting your product. Here's how sales-led startups thrive in any market.

Growing a Business

How This Founder Is Sharing the Immigrant Story Through Food – And Her Best Advice for Entrepreneurs

Immigrant Food is transforming the culinary world by celebrating global flavors and advocating for immigrant contributions in America.

Business News

'Unprecedented in Our 53-Year History': Southwest Airlines Announces Its First Mass Layoffs Ever

The airline is eliminating 15% of its corporate workforce, including many in senior leadership positions.

Business News

Elon Musk's xAI Claims Its New Grok 3 AI Is Better Than ChatGPT and DeepSeek: 'Seeing the Beginnings of Creativity'

xAI debuted the new AI on Monday, claiming it has 10 times the computational power of Grok 2.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.