5 Ways to Transform Your Business into a Sustainable One Building a sustainable business means more than getting everyone to recycle. It's about establishing new business strategies and team mindset.
By John Boitnott Edited by Jessica Thomas
Opinions expressed by Entrepreneur contributors are their own.
If there's one thing that's come out of the ongoing political debate around climate change or the Green New Deal legislative proposal, it's a growing recognition of how important sustainability is as a business practice.
Individual action is certainly an important first step toward creating a more environmentally friendly global society, but it won't be enough. Corporate contributions are also essential. To put it bluntly, the world needs across-the-board action from both individuals and businesses on sustainability.
Sound, practical actions that help preserve and protect our environment are good for the bottom line. A 2017 Nielsen survey showed that customers increasingly like sustainable brands and consider corporate environmentalism an important part of their purchase decision-making. A 2016 survey by Cone Communications found 64 percent of millennial respondents said they wouldn't take a job at a company that didn't display commitment to sustainability.
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