Get All Access for $5/mo

A Quarter of Spotify Users Now Listen to Podcasts Spotify's user base has also grown to 345 million.

By Daniel Cooper Edited by Frances Dodds

This story originally appeared on Engadget

Victor Chavez/Getty Images via engadget

A quarter of Spotify users now listen to podcasts on the streaming service, the company announced today. As part of its fourth-quarter earnings announcement, it said that its total user count had hit 345 million, of which 155 million are paying customers. In addition, it saw advertising revenue increase, which it attributes to the growth of podcasts as a key plank of Spotify's strategy. The company said today that it saw a 100 percent year-over-year increase in revenue coming from its podcast studio.

The company posted quarterly revenues of €2,168 million, an increase of 24 percent year-over-year, limited by the depreciation of the US dollar. That boiled down to a quarterly loss of $83 million, down from the $93 million loss it posted this time last year. COVID-19 has remained an issue for the company, since a number of businesses reduced their advertising spend to conserve cash during the current crisis. Spotify says that, despite this, interest has rebounded in the last quarter of the year.

Spotify said that despite another loss-making quarter, it would focus on growing its user base instead of looking for profits. It says that The Joe Rogan Experience, which became a Spotify exclusive late last year, is now the number one podcast in 17 territories. Rogan made headlines for inviting Alex Jones -- who has been removed from a number of platforms for violating abuse rules -- onto his show. This also sparked a backlash from artists asking why Rogan received $100 million when they aren't being compensated fairly.

The company posted a conservative outlook for 2021, saying that COVID-19 may have accelerated signups, with growth due to slow through this year. It says it expects to reach up to 427 million total subscribers by the end of this financial year, and plans to lose anything up to €300 million ($360 million) in order to do so, although it expects to raise subscription prices in a number of markets.

After training to be an intellectual property lawyer, Dan Cooper abandoned a promising career in financial services to sit at home and play with gadgets. He now serves as Engadget's associate European editor.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business Solutions

Get Down to Business with Lifetime Access to Microsoft Office 2021 for Mac for 70% Off

Unlock essential Office tools with a one-time purchase — ideal for entrepreneurs and professionals looking to streamline their workflow.

Business News

Looking for a Remote Job? Here Are the Most In-Demand Skills to Have on Your Resume, According to Employers.

Employers are looking for interpersonal skills like teamwork as well as specific coding skills.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.