Get All Access for $5/mo

'Seriously Cool': AI Technology Used to Replicate Players During Stanley Cup Playoff Watch Parties The Dallas Stars debuted the new feature during a Game 4 watch party.

By Emily Rella Edited by Melissa Malamut

Key Takeaways

  • The Dallas Stars debuted new AI technology that imitated players' movements on the ice in real-time in Texas — even though the game was being played in Edmonton, Canada.
  • The team said it will also use the technology at Friday night's watch party for Game 6.
  • Technology company SMT explains how it works.

Opinions expressed by Entrepreneur contributors are their own.

The 2024 NHL Stanley Cup playoffs are well underway and the Finals are just around the corner — and though the Cup is a tradition that's been around since 1892, advancing AI technology is creating new ways for fans to interact with the game.

Hockey enthusiasts packed the American Airlines Center in Dallas, Texas, for a Western Conference Finals watch party this week, while the game was being played in Edmonton, Canada. The arena's big screen played the live broadcast.

However, on the ice, fans at a watch party were treated to a live, play-by-play look of what was happening on the ice in a rink thousands of miles away in another country. Through AI technology, the players' exact movements were replicated in real-time in the form of color-coded circles that were projected onto the ice. (In Game 4, the Edmonton Oilers defeated the Dallas Stars in a 5-2 comeback).

Related: PNC Arena Bans New York Residents Buying NHL Playoff Tickets

Fans shared clips of the technology in use on social media to the awe of hockey fans around the world.

"That's seriously cool," one fan wrote.

"That's amazing," another said. "And very useful!"

Technology company SMT explained how the technology works in a follow-up post.

Related: Henrik Lundqvist Talks Retirement, Pivoting and New Podcast

"What you're seeing is actually our SPRITES app projected on-ice," the company wrote. "This comes from our puck- and player-tracking technology, known as NHL EDGE, which uses infrared technology and various cameras to track exact puck and player positions!"

The Stars' official X account confirmed that the arena will bring back the new technology for Game 6, which is set to start at 8 p.m. Friday.

The technology could have limitless applications, affecting players looking to be scouted and teams looking to make big trades — watching precise movements in real-time in a technical manner could mean making analytical decisions cleaner with fewer distractions.

The Stanley Cup playoffs continue tonight with Game 6 of the Western Conference Finals set to take place at Rogers Place in Edmonton, Alberta, Canada. The series is tied 2-2.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

At 16, She Started a Side Hustle While 'Stuck at Home.' Now It's on Track to Earn Over $3.1 Million This Year.

Evangelina Petrakis, 21, was in high school when she posted on social media for fun — then realized a business opportunity.

Health & Wellness

I'm a CEO, Founder and Father of 2 — Here Are 3 Practices That Help Me Maintain My Sanity.

This is a combination of active practices that I've put together over a decade of my intense entrepreneurial journey.

Business News

Remote Work Enthusiast Kevin O'Leary Does TV Appearance Wearing Suit Jacket, Tie and Pajama Bottoms

"Shark Tank" star Kevin O'Leary looks all business—until you see the wide view.

Business News

Are Apple Smart Glasses in the Works? Apple Is Eyeing Meta's Ran-Ban Success Story, According to a New Report.

Meta has sold more than 700,000 pairs of smart glasses, with demand even ahead of supply at one point.

Money & Finance

The 'Richest' U.S. City Probably Isn't Where You Think It Is

It's not located in New York or California.

Business News

Hybrid Workers Were Put to the Test Against Fully In-Office Employees — Here's Who Came Out On Top

Productivity barely changed whether employees were in the office or not. However, hybrid workers reported better job satisfaction than in-office workers.