Black Friday Sale! 50% Off All Access

Alaska Air Completes Virgin America Acquisition Alaska Air completed its $2.6 billion acquisition of Virgin America to become the fifth-largest U.S. carrier.

By Reuters

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

This story originally appeared on Reuters

Reuters | Files

Alaska Air Group Inc. said on Wednesday it completed its $2.6 billion acquisition of Virgin America Inc., more than eight months after it was first announced, to become the fifth-largest U.S. carrier.

The four big U.S. airlines by passenger traffic are American Airlines Group Inc., Delta Air Lines Inc., United Airlines Inc. and Southwest Airlines Co.

Alaska Air said it would continue to operate the Virgin America fleet with its current name for a period of time and would conduct customer research to understand what fliers value most.

Last week, the company won U.S. antitrust approval for its acquisition of Virgin America on condition that it would scale back its code-sharing with American Airlines.

Under the settlement with the Justice Department, Alaska Air and American Airlines would be banned from code-sharing on routes where Virgin and American Airlines now compete.

Code-sharing is also barred on routes that Alaska Air might start in the future if American Airlines also flies that route.

Alaska Air said it now has nearly 1,200 daily flights to 118 destinations.

(Reporting by Ankit Ajmera in Bengaluru; Editing by Anil D'Silva and Martina D'Couto)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Father Time Always Wins': Warren Buffett, 94, Just Announced Major Changes to His Plan to Give Away His Money

Warren Buffett continued his Thanksgiving tradition with a $1.1 billion donation of Berkshire Hathaway stock to four of his family's foundations.

Growing a Business

Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales

Want to make more sales with email this holiday season? Use these tactics to engage your audience and boost revenue.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Leadership

It's Time to Move Beyond Authoritative Leadership — 3 Ways to Lead with Integrity and Purpose

Authoritative leadership is out – Leading with integrity and purpose is in.

Money & Finance

6 Common End-of-Year Financial Mistakes Entrepreneurs Make — and How to Avoid Them

Steer clear of these common year-end money mistakes, and keep your business on track to meet its goals.