'You Didn't Even Try': Aldi UK Ripped Online For Accidental NSFW Candy Shape The marshmallow "Bunnies and Chicks" rolled out to stores just in time for the Easter holiday.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

That's certainly an interesting way to depict a bunny!

A now-viral Tweet viewed over 6.5 million times from a British shopper delightfully shows a bag of the new "Marshmallow Bunnies and Chicks" snack in an Aldi grocery store, a timely treat just in time for the Easter holiday.

However, it was the shape of the bunnies that caught the shopper's — and thousands of Twitter users' — eyes. The candy appeared to depict a phallic-looking figure.

Related: Stephen Colbert Ribs Jeff Bezos and His 'Penis Rocket'

"Sorry Aldi, but that ain't a Bunny," the user wrote next to the photo of the candy bag.

Naturally, shoppers went wild on Twitter after seeing the unmistakable resemblance.

"I'm trying so hard (hehe) to see how these could even remotely resemble bunnies, and I'm just not seeing it," one user said.

Aldi UK then joined in on the banter and Retweeted the original photo alongside one hysterically honest sentence: "We can't even defend this one."

One Twitter user tried to encourage the grocery chain, chiming in (jokingly) that the marshmallows were definitely rabbit-shaped, to which Aldi replied, "I'm not familiar with every species of rabbit but hopefully there is one that looks like this!"

"You didn't even try to make it a bunny did you," another Tweeted at the company, which responded "no comment."

Aldi UK did not yet comment on whether or not they planned to pull the product from shelves.

The grocery chain is the fourth largest in the UK, boasting over 990 storefronts with plans to open store No. 1,000 by the end of 2023.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Side Hustle

'Hustling Since Middle School': She Started a Side Hustle on Facebook Marketplace — Then a 'Game-Changer' Grew It to $25,000 a Month

Leena Pettigrew's "entrepreneurial spirit" inspired her to build a business with earnings that outpaced her full-time income.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.