Amazon Spark Is a Pinterest-Like Shopping Social Network The new feature inside Amazon's iPhone app lets you follow specific categories and people, making it easy to buy things you find.

By Angela Moscaritolo

This story originally appeared on PCMag

Amazon via PCMag

As if you don't already buy enough stuff on Amazon, the ecommerce giant just added a new Pinterest-like feature to its iPhone app aimed at helping you "find more of what you like."

Dubbed Spark, the new shopping social network lets you follow specific categories and people. Of course, Amazon has made it super easy to buy things there, too.

To access Spark, tap the hamburger icon (three parallel horizontal lines) in the Amazon iPhone app, select Programs and Features, then tap Spark. The first time you visit, you'll select a few of your interests: things like books, style and fashion, food, technology, do it yourself (DIY), home décor, beauty, recipes, video games and women's fashion, for instance.

From there, Spark will create a "feed of personalized content from other Amazon customers with similar interests as you." If you see something you like, just tap the product link or shopping bag icon to buy it.

You can also create posts to share a specific product or story, and "interact with people by commenting or smiling on their posts." We assume "smiling" on someone's post is basically like adding a heart or thumbs up.

Anyone in the U.S. with the Amazon iPhone app can look at posts on Spark, but you'll need to be a paid Prime member to contribute your own.

Just keep in mind that whatever you do on Spark is pretty much public. "Anyone can view your posts, comments, the interests you follow and see your Amazon Profile," Amazon said in its Spark FAQs. Your profile displays customer reviews you've written but does not show your purchasing or browsing history.

Angela Moscaritolo has been a PCMag reporter since January 2012. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Leadership

The End of Bureaucracy — How Leadership Must Evolve in the Age of Artificial Intelligence

What if bureaucracy, the very system designed to maintain order, is now the greatest obstacle to progress?

Devices

The Last Pen You'll Ever Have to Buy — Never Run Out of Ink Again With the ForeverPen

The world's smallest inkless pen is durable, portable, and built to last.

Devices

Save 45% on an iPad Air With This Holiday Sale

You got gifts for everyone else—now it's time to treat yourself.

Business Ideas

Is Your Business Healthy? Why Every Entrepreneur Needs To Do These 3 Checkups Every Year

You can't plan for the new year until you complete these checkups.