Apple Considering Expansion Into Wearable Glasses The wearable headset would show images, along with other information, and may use augmented reality.

By Reuters

This story originally appeared on Reuters

Pres Panayotov / Shutterstock

Apple Inc. is considering expanding into wearable glass headsets and has talked about the project with potential suppliers, Bloomberg reported citing people familiar with the matter.

The wearable headset would show images, along with other information and may use augmented reality, according to the report.

Chief Executive Tim Cook, who has been struggling with a slowdown in iPhone sales in recent quarters, said earlier this year that the company would continue to invest a lot into augmented reality.

Apple, the world's largest technology company, has ordered a small number of near-eye displays for testing but has not obtained enough for production on a larger scale, the report added.

Apple declined to comment.

The move would make Apple the latest tech company to venture into wearable glasses.

Alphabet Inc.'s discontinued its own wearable glass headset, Google Glass, and closed the social media account linked to the device earlier this year, ending its attempt to popularize the expensive devices with consumers.

The device received plenty of attention when it was launched in 2012, but quickly ran into problems with its awkward appearance and privacy concerns over video recording.

Snap, an $18 billion company which makes the popular messaging app Snapchat, also launched its own video-camera sunglasses last week.

(Reporting by Narottam Medhora in Bengaluru; Editing by Bernard Orr)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

'Boring' Businesses Are Making Millionaires — and You Can Borrow Their Strategies For Success

The silent growth strategy reveals how understated, steady businesses are quietly creating wealth for entrepreneurs in 2025. By focusing on long-term consistency and incremental progress, these "boring" industries are proving to be gold mines for those willing to embrace stability over hype.

Business News

Microsoft Leaked Internal Survey Reveals How Software Engineers Really Feel About Their $205,000 Median Pay

Is working at Microsoft a good deal? An internal survey shows how employees view the company.

Science & Technology

Tech Giants Are Pouring Billions Into AI Data Centers — Are We Ready for the Real Estate Shift That Comes With It?

A silent land rush is underway — AI giants like OpenAI and Meta are buying up real estate at an unprecedented scale. But why, and what does it mean for the future of property markets?