Apple HomePod Smart Speaker Arrives in December Amazon Echo comparisons are likely, but Apple is positioning HomePod as a music speaker.

By Chloe Albanesius

This story originally appeared on PCMag

Apple

As expected, Apple on Monday introduced a Siri-backed smart speaker, dubbed HomePod, which is expected to launch in December for $349.

While Apple exec Phil Schiller thumbed his nose at the Amazon Echo for its lack of a touch screen, the HomePod does not feature any sort of display. From what Cupertino showed off at WWDC today, the HomePod looks like a small version of the trashcan-shaped Mac Pro, with little more than speaker grilles adorning its exterior.

Echo devices are intended as a way for owners to get information and tap into the Amazon store to purchase items, but Apple is positioning HomePod as, first and foremost, a music speaker. The name, of course, is a reference to the iPod, which gave Apple its start in music.

As Schiller explains, "Apple reinvented portable music with iPod and now HomePod will reinvent how we enjoy music wirelessly throughout our homes."

The 7-inch HomePod features an array of six microphones, which will listen for your command to Siri. Say "Hey Siri, I like this song," and HomePod and Apple Music will remember your preferences to serve up better playlists and recommendations. Apple also claims HomePod and Siri can handle more advanced queries, like "Hey Siri, who's the drummer in this?" The top of HomePod will light up with Siri's signature purple hue when she's listening.

Under the hood, the HomePod runs an Apple A8 chip and features an upward-facing subwoofer. Room-sensing tech will let HomePod learn where it's placed in a room so it can deliver the best sound -- there are seven beam-forming tweeters and automatic detection and balance of two speakers.

The HomePod is designed to work with an Apple Music subscription and iPhone 5s and above running iOS 11. Setup is similar to that of the AirPods: hold your iPhone next to HomePod and it will be ready to go.

HomePod will be available in white and space gray, and will arrive first in the U.S., U.K. and Australia.

Chloe Albanesius

Executive Editor, PCMag

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Franchise

Ready to Invest? Explore the Top 10 Sandwich Franchises of 2024

Bite into the best sandwich franchises according to the 2024 Franchise 500 Ranking.

Franchise

Franchise Development Efforts in 2025 - What to Expect

A review of 2024 performance and predictions for the new year…

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Devices

The Tracking Card That Helps Entrepreneurs Stay on Top of Their Belongings

It's your solution to knowing where your office swipe, keys, or wallet are.

Thought Leaders

12 Big Ideas From Business Books Published in 2024

After considering more than 1000 books for our annual Non-Obvious Book Awards, a few big themes emerged. Read our trend recap and how these trends can help your business in 2025.