Cyber Monday Sale! 50% Off All Access

Apple Launches a New iPod Touch It's been nearly four years since the 6th generation iPod touch was released, but today Apple upgraded it with an A10 Fusion chip, augmented reality, and Group FaceTime.

By Matthew Humphries

This story originally appeared on PCMag

Apple

Today, Apple surprised everyone by announcing the iPod touch is getting a better-late-than-never hardware refresh just in time for the summer months.

The new iPod touch retains the 1136-by-640 (326ppi) 4-inch display of the previous generation, but upgrades the internals to use an A10 Fusion processor for running iOS 12. The quad-core A10 was first used for the iPhone 7 and 7 Plus, but also made its way into the 2018 iPad ($249.00 at Amazon), and it's a major step up from the dual-core Apple Typhoon chip powering the old iPod touch. You can argue it's an old processor, but there's only a low resolution display to deal with and the upgrade allowed Apple to unlock augmented reality experiences as well as support for Group FaceTime.

You'll be able to purchase the new iPod touch from today online and later this week in stores. It's available in six color options (Space Gray, Gold, Silver, Pink, Blue, and Red) and three capacities (32GB, 128GB, and 256GB). The rear camera is 8MP and capable of 1080p video recording, while the FaceTime HD camera on the front is 1.2MP and 720p video is supported. Wireless is up to 802.11ac and there's Bluetooth 4.1 support as standard. Battery life is impressive, with Apple claiming up to 40 hours of music listening or eight hours of video watching on a single charge.

As for pricing, the 32GB model costs $199, the 128GB model is $299, and the 256GB model is $399. All three are going to be tempting considering the cheapest iPhone XR ($749.99 at Verizon Wireless) is now $749 with 64GB of storage.

If you're wondering as to the timing of this surprise hardware refresh, Apple gives a big hint as to why in its press release. This fall, the Apple Arcade games subscription service launches and the old iPod touch would surely struggle to play some of the "100 new and exclusive" games it will offer. There's also Apple Music subscriptions to consider, with Apple keen to get more people signing up for the summer.

The iPod touch forms a perfect device for younger music listeners and game players who don't have the cash or the parents willing to spend close to four-figures on an iPhone.

Matthew Humphries

Senior Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Elon Musk Still Isn't Getting His Historically High Pay as CEO of Tesla — Here's Why

A second shareholder vote wasn't enough to convince Delaware judge Kathaleen McCormick.

Leadership

Leadership vs. Management: How to Understand the Difference and 6 Ways to Bridge the Gap

Here are the key differences between leadership and management, highlighting their complementary roles and providing six strategies to develop managers into future leaders.

Growing a Business

Her Restaurant Business Is Worth $100 Million — Here's Her Unconventional Advice for Aspiring Entrepreneurs

Pinky Cole, founder of Slutty Vegan, talks about going from TV producer to restaurant owner, leaning into failure and the value of good PR.

Legal

How Do You Stop Porch Pirates From Stealing Christmas? These Top Tips Will Help Secure Your Deliveries.

Over 100 million packages were stolen last year. Here are top tips to make sure your stuff doesn't get swiped.

Business News

'Something Previously Impossible': New AI Makes 3D Worlds Out of a Single Image

The new technology allows viewers to explore two-dimensional images in 3D.

Business News

'I Stand By My Decisions': A CEO Is Going Viral For Firing Almost All of the Company's Employees — Here's Why

The Musicians Club CEO Baldvin Oddsson fired 99 workers at once over Slack for missing a morning meeting. But there's a catch.