People Poured $10 Billion Into Apple's New Savings Accounts — But Goldman Sachs Wants to Pull the Plug Apple is developing its own payment processing technology and has big plans for its financial-services offerings.

By Amanda Breen

Key Takeaways

  • Users have deposited more than $10 billion into Apple savings accounts launched in partnership with Goldman Sachs.
  • But Goldman Sachs wants to sever ties with Apple as it scales back on its consumer business.
  • American Express could be the answer.

Apple is betting big on the growth in financial services — and it appears to be paying off.

The company revealed that its users have funneled more than $10 billion into savings accounts launched in partnership with Goldman Sachs Group in April, Barron's reported. But the investment bank is prepared to pull the plug.

Related: Apple Headed to Metaverse, Introducing VR Headset

Goldman Sachs wants to cut ties with Apple as it scales back on consumer business and might strike a deal with American Express to make it happen; the payment card company could take over the Apple credit card and other related projects, The Wall Street Journal reported earlier this summer.

Currently, the Apple savings account is available to holders of the co-branded Apple credit card and offers a 4.15% yield, per Barron's.

Apple is working on a "multiyear plan" to develop its own payment processing technology and move several financial services in-house, including risk assessment for lending, fraud analysis, credit checks, and more, Bloomberg reported last year.

Related: 'What a Shame': A Generation Mourns as Apple Announces It Will Discontinue Beloved Device

A series of delays have slowed the tech giant's growth in financial services, according to the outlet. But delving further into the space could prove particularly valuable ahead of what's expected to be a decline in iPhone and other electronics sales, per Barron's.

Apple Inc is up nearly 16% year over year.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

Want to Build a Digital Business? Here's the Framework You Need to Succeed.

The article emphasizes how ISO 20000-1 serves as a strategic tool for entrepreneurs to structure entirely digital businesses.

Leadership

How Businesses Can Build Resilience, Stay Ahead of the Curve and Seize Opportunities for Long-Term Growth in 2025

Leadership today demands more than just reacting to challenges — it requires proactively anticipating change, staying agile and fostering environments where innovation thrives.

Business News

What the FTC's 'Click-to-Cancel' Rule Means for Merchants

Subscriptions are easy to start but often difficult to cancel, leading frustrated consumers to seek chargebacks due to confusing cancellation policies. The FTC's new "click-to-cancel" rule mandates that cancellation must be as straightforward as sign-up, potentially reducing chargebacks and improving customer satisfaction.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Donald Trump's Inauguration Is Poised to Set an Eye-Popping Record

Tech executives and wealthy private donors have fueled an unprecedented haul for President-elect Donald Trump's inauguration committee.