Apples to Apples: Steve Jobs vs. Tim Cook (Infographic) A company is often defined by its leader. Here's a side-by-side comparison of what Apple looks like, both under the late Steve Jobs and current CEO Tim Cook.

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

Steve Jobs, as expertly outlined in Walter Isaacson's biography, was brilliant, intense, mercurial and prickly.

Tim Cook, by many accounts, is very different; even keeled, methodical and quietly persuasive.

Jobs was brilliant, and so is Cook, but each has shaped Apple in a unique way. Looking at factors including product development, controversies, and dividends, Ohio University's online MBA program has created an infographic that illustrates Apple's brand perception and performance under each CEO.

Check it out below.

Click to Enlarge+
Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)
Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'More Soul-Crushing Than Ever': Popular Hiring Platform Finds Around 20% of Its Postings Were 'Ghost Jobs'

Is that job listing too good to be true? There's a one-in-five chance that it might be.

Business News

'Masculine Energy Is Good': Mark Zuckerberg Tells Joe Rogan He Thinks Companies Need More Aggression

On the most recent episode of "The Joe Rogan Experience," Meta CEO Mark Zuckerberg said corporate culture has become "neutered."

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Starting a Business

Starting From Scratch

Here's what you need to know before you launch your big-time food product.