Pizza Hut, Pasta Bravo Test Co-Branding <b></b>

Aug 7, 2002

Share

Louisville, Kentucky--Yum! Brands Inc. officials said the company's Pizza Hut brand would enter into a co-branding test with Aliso Viejo, California-based quick-casual chain Pasta Bravo through a licensing agreement. The test, according to Yum! officials, would involve existing dine-in Pizza Huts, which could be company- or franchise-operated. The company gave no indication of the timeline for the test.

Yum! also is currently testing co-branding Pizza Hut with Back Yard Burgers and A&W. - Nation's Restaurant News

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Businesses Are Reviving This 1800s Holiday Tradition With a 'Surprise and Delight' Factor That Drives Sales — Here's How One Buzzy Brand Is Making It Work
I Was Fired From My Job at a Bank — Then Started a Multimillion-Dollar Company. Here's How I Turned Failure Into Success.
This Couple Started a Side Hustle Out of Their Volkswagen. It Made $1 Million a Month Last Year and Is 'So Fulfilling.'
She Became CEO of Her Whole Company By Raising Her Hand and Saying This
Over a Million People Have Recently Joined Bluesky, the Ad-Free X Alternative and Threads Competitor
This Might Be the Worst Type of Person to Hire, According to an Elite Special Operations Leader — Look for These Red Flags Before It's Too Late

Most Popular

See all

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

By Amanda Breen

Growing a Business

5 Reasons Why Time-Tracking Can Put Your Business in a Chokehold

More and more businesses are adopting time-tracking software to manage their operations, but is it all it's cracked out to be?

By Solomon Thimothy

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

By Clarissa Buch Zilberman

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.

By Nicholas Leighton