A Fond Farewell We take one final look at our "Biz 101" tech makeover winner.
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Without the unique style and design flair ofPursesnickety!'s fashionable purses, Deborah Nail'sbusiness might not be recognizable from the one that embarked onEntrepreneur and Interland's tech makeover project ayear ago. Along with a new website, new Treo smartphones from Sprintand new laptops from IBM, Nail's company also has a newattitude. It's tech-savvy, internet-ready and on the cuttingedge of online marketing.
And Pursesnickety! is growing like gangbusters. "We'vegot to expand and hire some new people," says Nail, 41."I need a secretary, a new seamstress and a biggerspace."
After a year of being inundated with new web features andtechnology, a big question awaits Nail: Which services and hardwarewill she keep? "Everything," she says. "We'renot changing anything." From the e-mail marketing campaigns tothe search engine advertising to the laptops and Treos, she'ssticking with all of it.
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