Advertising on the Cheap Think advertising is beyond your means? Not with these low-cost and no-cost options.

Advertising can be a costly, often prohibitive proposition forsmall businesses. But homebased business owners shouldn'tconsider themselves to be the "poor second cousins" ofbig business, shut out of the advertising opportunities availableto their rich relatives. Here are some no-cash tips that can helpyou get your small-business foot in those big-buck doors.

Print Ads

The design and layout of your print ads, whether for daily orweekly newspapers, free shoppers, direct mail or coupon inserts,will be handled at no charge through the publication or direct mailhouse doing the distribution. Your media sales rep will show yousamples of award winning print ads to get you in the mood.