Everyone's Doing It I'm in business. You're in business. She's in business. He's in business . . .

By now, nearly every American adult is aware ofentrepreneurs' contribution to the economy--bottom lines anddot.coms are part of more and more people's vocabularies. Butwhat you may not know is the tentacles of entrepreneurship stretchfar beyond the typical realm of business, or even what we consider"standard society." Beyond our limited sphere, thereexists an entire universe of entrepreneurs who couldn't careless about Wall Street or the Silicon Valley. Unfettered by theneed to keep up with the Gateses, these entrepreneurial subculturessee business ownership as a way of preserving a cherishedlifestyle, of slowing down in a fast-paced society.

Whether nuns or modern hippies, these business owners proveentrepreneurs come in all shapes and sizes, all rhymes and reasons.It's clear entrepreneurship isn't just in the malls ofAmerica. It's everywhere.

Reading Rainbows