Image Is Everything A professional-looking Web site will impress visitors.
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The right use of photography can give your Web site aprofessional look. You'll need photographs of your business,your products, your employees, your equipment and anything elsethat potentially gives visitors a sense of you. When you click ontoone of the major news media sites, such as CNN.com or NYTimes.com,you immediately expect to see a variety of new photos based on thelead stories of that day.
While no one expects the Web site of a smaller business to offersuch a continual and changing variety of photos, visitors to yoursite maintain some expectations as to what a highly professional,credible site should include.
Excerpted from 101 Internet Marketing Tips For YourBusiness
