Image Is Everything A professional-looking Web site will impress visitors.

The right use of photography can give your Web site aprofessional look. You'll need photographs of your business,your products, your employees, your equipment and anything elsethat potentially gives visitors a sense of you. When you click ontoone of the major news media sites, such as CNN.com or NYTimes.com,you immediately expect to see a variety of new photos based on thelead stories of that day.

While no one expects the Web site of a smaller business to offersuch a continual and changing variety of photos, visitors to yoursite maintain some expectations as to what a highly professional,credible site should include.

Excerpted from 101 Internet Marketing Tips For YourBusiness