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Q: My small business recently relocated, and aftermeeting several prospective clients in the new area, I find theydon't take me seriously. How can I compete with largerfirms?
A: Provided by marketing coach and consultant TracySchneider, whose Seattle company, TLS Marketing, presentsinteractive marketing workshops.
Fortunately, your task is easier than if you were starting fromscratch; you have a record of previous experience and can ask pastclients to serve as references. The next time you meet withpotential clients, have testimonial letters from former clients onhand to address the prospects' concerns. You'll also wantto review all your marketing practices to make sure you'reenhancing your credibility every step of the way. Here are someimportant credibility builders:
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