Site For Sore Eyes Our Web guide to what's new, what's hot, what's helpful.

Forget get-rich-quick Web sites: Most businesses don't makea lot of money on the Web. Still, a good site can be a terrificmarketing vehicle. How can you make yours stand out from thecrowd?

Start by studying several of the "pick-of-the-weeksites" listed at the front doors of search engines likeExcite--then spruce up your own site. Most award-winning sites aresimple and well-structured, so visitors don't get lost. Thebest sites don't preach or boast. Rather, they seduce by beingintriguing, fun and full of useful information. The Chuck E. Cheesesite at http://www.chuckecheese.com, forexample, offers not just company information but also contests,promotions, links and a bulletin board for children.

Good sites also make it easy for users to reach the company.Make sure you list your company's phone number and e-mailaddress. Set up mutual links to other related sites, and make sureyour site is listed with search engines such as Alta Vista, Yahoo!and Lycos.