The Senior's Choice It's a no-brainer: Making life more comfortable for seniors and their families.
By Devlin Smith
Opinions expressed by Entrepreneur contributors are their own.
Susan Dost has a simple wish: She wants seniors to be able to stay in their homes for as long as possible. That's why she joined The Senior's Choice last year to provide Los Angeles-area seniors with in-home, nonmedical care.
Dost employs 36 caregivers who work in clients' homes from four to 24 hours each day. These caregivers run errands, prepare meals, do light housekeeping and provide companionship. Clients can also call Dost's home office any time for information on events and activities--everything from locating the nearest Bingo game to requesting Laker tickets.
The benefits of this opportunity are endless for Dost, who named her franchise Sheridan Assisted Living Inc. (www.sheridancare.com) after her grandmother. "It's helping a senior and helping their family because it's taking the burden off the children who were in the home taking care of them, and it also employs people," she says. "I'm really helping two people--I'm putting someone to work in a job they love, and I'm helping a senior and their family."
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