When The Party's Over . . . You've built your business on millennium madness. Good for you! But what happens when the ball drops over Times Square? Don't let your business become last century's news.
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Giddiness and high times are now the story at all the companiesthat make and sell "official" millennial gear.
From countdown clocks to "Last of the Millennium"T-shirts, merchandise is flying off the shelves as consumersprepare themselves to commemorate a truly unique event.
But in the midst of all the celebration, one ugly thought nagsbusiness owners: "Who's going to want amillennium-anything on January 2?" says Budd Goldman, 52,owner of Countdown Clocks International in Mineola, New York."When this party is over, there will be a very empty feelingamong millennium merchandisers."
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