eBay Accuses Amazon of Trying to Steal Sellers According to eBay, Amazon employees sent thousands of messages to eBay sellers to get them to move over to Amazon Marketplace. This could mean Amazon has broken California law as well as its own user agreement.

By Adam Smith

This story originally appeared on PCMag

via PC Mag

This week, Amazon received a cease-and-desist letter from eBay. It accuses the company of breaking California's Comprehensive Computer Data Access and Fraud Act by using eBay's messaging system to try and poach sellers.

"We have uncovered an unlawful and troubling scheme on the part of Amazon to solicit eBay sellers to move to Amazon's platform," eBay explained to The Wall Street Journal. "We have demanded that Amazon end its unlawful activity and we will take the appropriate steps, as needed, to protect eBay."

According to the report, more than 50 Amazon sales representatives had sent over 1,000 messages to eBay sellers in an attempt to move them over to Amazon's Marketplace (which is where Amazon facilitates user-to-user selling, in contrast to its retail site). EBay's user agreement states that its messaging platform cannot be used for promoting sales outside of eBay.

EBay says it was alerted to the scheme approximately 11 days ago, according to Cnet. EBay claims that the evidence it has goes back years, with Amazon employees intentionally hiding their email addresses and the name of their company. Such details could have alerted eBay's monitoring system to the activity.

According to CNBC, this was done by spelling out email addresses, suggesting offline contact and adding extra characters to obscure the word "Amazon." Adding extra characters into words is a common tactic which plagues automated systems designed to read messages.

Amazon has said that it is investigating the claims, which The Telegraph reports are mainly focused on operations in China. However, some employees in the U.S. were apparently involved in the allegations last month.

The battle between eBay and Amazon is a fierce one. For the former, it has morphed from a community-driven website to an important platform for many larger businesses. The latter, meanwhile, is bent on dominance in the shopping space and its Marketplace branch can charge sellers for shipping, marketing and other aspects of selling products.

Moreover, with Amazon releasing more smart-home products to get customers further invested in its ecosystem, the sheer ubiquity of the company poses a concern for eBay. This is compounded by its integration of businesses such as Whole Foods, which it bought in 2017 for $13.7 billion, into its Prime perks.

Adam Smith

Contributing Editor PC Mag UK

Adam Smith is the Contributing Editor for PCMag UK, and has written about technology for a number of publications including What Hi-Fi?, Stuff, WhatCulture, and MacFormat, reviewing smartphones, speakers, projectors, and all manner of weird tech. Always online, occasionally cromulent, you can follow him on Twitter @adamndsmith.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

How to Build, Grow and Make Money With Ecommerce

To grow your online business, you need to develop a strategy and invest your time wisely. These actionable tips can attract customers and increase online revenue.

Leadership

Why Emotional Intelligence Is the Key to High-Impact Leadership

This article explores why emotional intelligence (EQ) is essential for modern leadership, its connection to business success and how leaders can cultivate it to drive results and inspire teams.

Thought Leaders

12 Big Ideas From Business Books Published in 2024

After considering more than 1000 books for our annual Non-Obvious Book Awards, a few big themes emerged. Read our trend recap and how these trends can help your business in 2025.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

The 5 Fears Every Entrepreneur Must Face — and Overcome

Entrepreneurship is full of fears, from failure to success. This article explores the five common fears entrepreneurs face and offers practical strategies to overcome them, turning obstacles into opportunities.