Fair Fashion One entrepreneur has used unique clothing style to grow the trend of eco-friendly products.

When Scott Leonard launched Indigenous Designs 14 years ago and told people he was importing fair trade, organic clothing, he was met with blank stares. "At that point, people barely understood what organic food meant, let alone organic clothing," he says.

Today, with $4 million in revenue and distributors like Whole Foods and the Sundance catalog, the Santa Rosa, California-based company is working in a different market. "People want to put consumer dollars where it counts--for their own [well-being] and a better planet," Leonard says.