Fandango Buys Rotten Tomatoes and Flixster Fandango claims the acquisitions will increase its own traffic to 63 million unique visitors per month.

By Tom Huddleston, Jr.

This story originally appeared on Fortune Magazine

Alberto E. Rodriguez—Getty Images for CBS Films

Online movie ticketing platform Fandango is adding a couple more names to its portfolio of cinematic sites.

Fandango said Wednesday it is buying movie review aggregator Rotten Tomatoes and Flixster from Time Warner's Warner Bros. Financial terms of the deal were not disclosed, though Warner Bros. will take a minority stake in Fandango as part of the transaction, according to the press release.

As part of the deal, Fandango -- itself owned by Comcast's NBCUniversal -- will have the ability to incorporate Rotten Tomatoes movie reviews, including the site's Tomatometer rating tool, into its ticketing platform. Fandango will also add its ticketing service to the Flixster mobile app, which provides movie information along with reviews from Rotten Tomatoes.

Flixster and Rotten Tomatoes together get 20 million unique visitors per month, and Fandango claims the acquisitions will increase its own traffic to 63 million unique visitors per month. Fandango attracted 1 billion visitors to its website in total last year, while U.S. ticketing increased by 81 percent.

"Our new expanded network will offer unparalleled capabilities for all of our exhibition, studio, and promotional partners to reach a massive entertainment audience with innovative marketing and ticketing solutions that benefit from original content, home entertainment products, "super tickets,' gifts with purchase, and other new promotional opportunities," Fandango president Paul Yanover said in a statement.

Wednesday's announcement marks the latest acquisition for Fandango, which, last month, bought streaming video service M-Go in another sign that the brand's digital network is expanding.

Tom Huddleston, Jr. is a contributor for Fortune Magazine.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Starting a Business

This Self-Made Millionaire Who Lived in a Trailer Park Before Starting a Business at 19 Reveals Her 'Superpower' — and 1 Quality That Sets Successful People Apart

Candy Valentino, a serial founder and investor, shares how she got her start — and advice for other women in business.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'We Can Do It Better': A Reddit Rival Just Relaunched — With Alexis Ohanian on Its Board

Reddit cofounder Alexis Ohanian says he's "all in on this chapter" helping to revive Digg, and more than 175,000 people have signed up for early access.

Growing a Business

5 Trends Influencing the Future of Ecommerce

These ecommerce trends are set to reshape the industry, offering insights into the future of online shopping and business strategies.

Celebrity Entrepreneurs

Kyle Kuzma Has Been an NBA Champion and an Underdog — Now He's the One Telling His Story

Kyle Kuzma has navigated the highs and lows of the NBA, from winning a championship with the Lakers to facing struggles with the Wizards — now with the Bucks, he's embracing his journey and controlling his own narrative.