General Mills Has Released Its First New Cereal in 15 Years -- Start Up Your Day Roundup Plus: Burger King combined a Whopper with a burrito.

By Lindsay Friedman

Opinions expressed by Entrepreneur contributors are their own.

Joe Raedle | Getty Images

Looking for the latest headlines in small business, innovation and tech? Our Start Up Your Day recaps are posted every morning to keep you current.

Tick-tock. Uber will allow more of its drivers to fine passengers who show up more than two minutes late to their pickup location.

Streaming up. Blizzard Entertainment and Facebook are teaming up to blend Facebook Live and logins into Overwatch PC and other popular video games.

Priorities. Microsoft has released new planner software, giving Trello some competition.

High end. Coach Apple Watch bands are expected to come out on June 12.

Balanced breakfast. General Mills has released Tiny Toast, its first new cereal since 2001.

A new combination. Burger King has merged a Whopper with a burrito, creating the Whopperrito.

Jumpstart. When graduating or setting out on a new path, many people receive the same tidbit of advice -- "follow your passion." But this psychologist says not everyone may know what their passion is just yet.

Last man standing. In an effort to revitalize its business, GoPro is investing in making its own video-editing software.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'I Love Doing Product Reviews': Bill Gates Stepped Down from Microsoft in 2020, But Admits He Still Spends 15% of His Time Working at the Company

In a new interview with the Wall Street Journal, Gates also said he is still close with Microsoft's CEO Satya Nadella.

Living

9 Ways to Attract Good Energy Today and Every Day

Good energy can boost our feelings of well-being, dissolve feelings of anxiety and improve communication.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Elon Musk's DOGE Is Hiring People Eager to 'Work Long Hours' to Eliminate 'Waste, Fraud and Abuse' in the Government. Here's How to Apply.

The Department of Government Efficiency is hiring U.S. citizens to help cut spending and headcounts in the federal government.

Business News

'Everyone Can Profit From It': What Is DeepSeek? China's 'Cheap' to Make AI Chatbot Climbs to the Top of Apple, Google U.S. App Stores

DeepSeek researchers claim it was developed for less than $6 million, a contrast to the $100 million it takes U.S. tech startups to create AI.

Business News

Uber's CEO Says Drivers Have About 10 Years Left Before They Will Be Replaced

Uber CEO Dara Khosrowshahi says the jobs of human drivers are safe for the next decade, but after that, another type of driver will take over.