Google Chrome Finally Ends Autoplay on Background Tabs Customers have been waiting for this.

By Claire Groden

This story originally appeared on Fortune Magazine

Chrome will soon roll-out a feature that keeps tabs from autoplaying if they are not in the foreground, according to TechCrunch. And while that means videos will still auto-play when a tab is in the foreground, the innovation saves Chrome users from a cacophony of autoplay advertisements when they open multiple tabs at once.

For users who like to play music on a background tab, the change allows the music to play: As long as the user focuses on the tab at some point, the autoplay will continue to run unless the tab is closed.

"This means no more "Where's that sound coming from?" moments when an ad decides to autoplay in a tab you've specifically opened in the background," writes François Beaufort, Google's Chromium evangelist, in a Google+ announcement.

In the wake of the shooting of two journalists, Alison Parker and Adam Ward, in Roanoke, Virginia, many people on Twitter and Facebook have called for an end to autoplay. The shooter had uploaded a video of the murders to his Twitter feed, and because of autoplay, people viewing the feed were involuntarily subjected to the video. This Chrome update is not an answer to those requests–even with this change, those videos would have still autoplayed if they were in the user's primary tab.

Claire Groden

Reporter

Claire Groden is a reporter at Fortune.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Unprecedented in Our 53-Year History': Southwest Airlines Announces Its First Mass Layoffs Ever

The airline is eliminating 15% of its corporate workforce, including many in senior leadership positions.

Side Hustle

This 30-Year-Old's $6,000-a-Month Side Hustle Started Making Money 'Immediately' — But He's Not Quitting His Day Job

Derrick Mathy works in orthopedic surgical device sales and is on a mission to bring people together in real life.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business Models

How This Luxury Retail Store Builds 100-Year-Relationships with Its Customers

Brent Polacheck, owner of Polacheck's Jewelers, is proving that in an era of instant gratification, the art of generational relationship-building still drives retail success.

Franchise

Sam The Concrete Man is North America's #1 Residential Concrete Franchise

Sam The Concrete Man franchisees have the flexibility of working from home in the high demand residential concrete industry.

Business News

How 'Girls Trip' Producer Will Packer Went From Delivering Newspapers to Producing Billions at the Box Office: 'Everything Is Sales'

In a new interview with Entrepreneur, Packer discusses his book, "Who Better Than You?," which was released on Tuesday.