Black Friday Sale! 50% Off All Access

Google Chrome Finally Ends Autoplay on Background Tabs Customers have been waiting for this.

By Claire Groden

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

This story originally appeared on Fortune Magazine

Chrome will soon roll-out a feature that keeps tabs from autoplaying if they are not in the foreground, according to TechCrunch. And while that means videos will still auto-play when a tab is in the foreground, the innovation saves Chrome users from a cacophony of autoplay advertisements when they open multiple tabs at once.

For users who like to play music on a background tab, the change allows the music to play: As long as the user focuses on the tab at some point, the autoplay will continue to run unless the tab is closed.

"This means no more "Where's that sound coming from?" moments when an ad decides to autoplay in a tab you've specifically opened in the background," writes François Beaufort, Google's Chromium evangelist, in a Google+ announcement.

In the wake of the shooting of two journalists, Alison Parker and Adam Ward, in Roanoke, Virginia, many people on Twitter and Facebook have called for an end to autoplay. The shooter had uploaded a video of the murders to his Twitter feed, and because of autoplay, people viewing the feed were involuntarily subjected to the video. This Chrome update is not an answer to those requests–even with this change, those videos would have still autoplayed if they were in the user's primary tab.

Claire Groden

Reporter

Claire Groden is a reporter at Fortune.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

The Two Richest People in the World Are Fighting on Social Media Again

Jeff Bezos and Elon Musk had a new, contentious exchange on X.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

I've Spent 20 Years Studying Focus. Here's How I Use AI to Multiply My Time and Save 21 Weeks of Work a Year

AI is supposed to save time, but 77% of employees say it often costs more time due to all the editing it requires. Instead of helping, it can become a distraction. But don't worry — there's a better way.

Business News

Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic'

Corcoran said she praying for lower interest rates and people are "tired of waiting."

Real Estate

Why Real Estate Professionals Should Prioritize Social Responsibility

Integrating social responsibility into real estate can foster community change, build trust and drive long-term business success.