Google Is Adding Spam Detection and Verified Business SMS to Messages So you know that appointment confirmation isn't spam.

By Christine Fisher

This story originally appeared on Engadget

Google via engadget

Businesses often send one-time passwords, account alerts and appointment confirmations via text. But if you've ever received one of those, you know they tend to come from a random number, and bad actors can take advantage of that by disguising phishing scams as one of those messages. To protect users, Google will soon verify SMS messages from registered businesses.

When you receive a message from a verified business, you'll see the company name, logo and a verification badge in the message thread. Businesses must sign up to use Verified SMS, and so far, 1-800-Flowers, Banco Bradesco, Kayak, Payback and SoFi are on-board. Verified SMS is rolling out gradually in the US, Brazil, Canada, France, India, Mexico, Philippines, Spain and the UK.

Google is also adding real-time spam detection. When Google suspects a message is phishy or garbage, it will show a spam warning in Messages. You can help improve the feature by reporting spam texts and vouching for texts from legitimate businesses.

Image credit: Google

All of this is in addition to the Rich Communication Services (RCS) that Google introduced last month. Thanks to that feature, Android users in the US can get added Messages perks, like being able to chat over Wi-Fi, send high-quality messages and get read receipts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Now Accepting Applications': Elon Musk Is Opening a New Preschool in Texas Called Ad Astra. Here's How to Apply.

The school got an official permit last month to operate with as many as 21 students.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

A New Hampshire City Was Named the Hottest Housing Market in the U.S. This Year. Here's the Top 10 for 2024.

Zillow released its annual lists featuring the top housing markets, small towns, coastal cities, and geographic regions. Here's a look at the top real estate markets and towns in 2024.

Business News

'We're Not Allowed to Own Bitcoin': Crypto Price Drops After U.S. Federal Reserve Head Makes Surprising Statement

Fed Chair Jerome Powell's comments on Bitcoin and rate cuts have rattled cryptocurrency investors.

Business Ideas

Is Your Business Healthy? Why Every Entrepreneur Needs To Do These 3 Checkups Every Year

You can't plan for the new year until you complete these checkups.