Build a Better Site Learn how to improve your Web site by browsing the competition.
To get an idea of what you want your Web site to accomplish,identify and visit the three best sites on the Web that relate toyour company and your plans. Check out how they look, what theycontain, and how they attempt to attract and retain visitors. Thisshould give you an idea of what you want your site to do and how todo it.
Excerpted from Grow Your Business