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What: Bracelets made from authentic baseball materials with team logos
Who: Frank Cerullo and Nick Iovacchini of GameWear
Where: Branchville, New Jersey
When: Started in 2002
How much: $50,000
W hen Frank Cerullo told his family about his plans to start GameWear, he didn't get quite the reaction he was hoping for. "I said, 'I think I'm going to quit my job and do this full time,' and I pulled out this ratty old necklace that we cut from a baseball," recalls Cerullo, 28. "I'll never forget the look on my aunt's face."
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