Hidden Valley Ranch Ice Cream Is Real and Coming to Select Walmarts Nationwide Proof positive that ranch dressing goes with everything?

By Steve Huff

Friday, March 10, was National Ranch Day, celebrating the tangy, savory delights of ranch dressing. It was marked by an announcement about one of the biggest names associated with ranch, Hidden Valley. Brooklyn ice cream maker Van Leeuwen announced that it had partnered with the company to make Hidden Valley Ranch Ice Cream.

In Van Leeuwen's press release, the co-founder and CEO of Van Leeuwen Ice Cream, Ben Van Leeuwen, said, "We're so excited to debut this new series of flavors and unveil what is possibly our most surprising ice cream yet: Hidden Valley Ranch."

"We have done some creative collaborations," Van Leeuwen continued, "and can't wait for Walmart shoppers to try this new and exciting flavor along with our other Spring specials."

In the same release, Hidden Valley Ranch associate director Rachel Garrison said in part, "We know that Hidden Valley Ranch goes with just about everything–pizza, carrots, French fries–but ice cream is a first for us."

The combination of ranch flavoring and ice cream is a first for many, so the good news is that along with the Hidden Valley ice cream going out to Walmarts across the country, there will be other Van Leeuwen-made choices with perhaps more conventional flavor profiles:

  • Sweet Maple Cornbread
  • Blood Orange Chocolate Chip
  • Carrot Cake
  • Strawberry Shortcake
  • Honey Graham Cracker
  • Limoncello Cake

While some might find the novel combo fun and interesting, social media reactions indicate others were in a state of cognitive dissonance.

For the brave consumer willing to suspend judgment and see what all the fuss is about, Hidden Valley Ranch Ice Cream and Van Leeuwen's six other spring flavors will be available at $5 a unit at 3,500 Walmart beginning March 20. Hidden Valley, in particular, will only be sold between March 20 and May 28.

Steve Huff

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Nobody Ever Gave Me Anything': More Boomers Say They're Not Transferring Wealth to Family Until They're Dead

A new survey from Charles Schwab found boomers are more hesitant to distribute their wealth than other generations.

Business News

Fans of Costco's $1.50 Hot Dog Combo Are In for a Big Surprise

Costco CEO Ron Vachris announced a change that's coming soon to the company's food courts.

Starting a Business

He Quit Working in 'Toxic' Restaurants and Started a Business That's on Track to Surpass $150 Million in Revenue: 'Unstoppable Demand'

When Chris Kirby noticed a gap at his local farmer's market, he "sprang into action pretty quickly."

Starting a Business

Dreaming of Turning Your Side Hustle Into a Thriving Business? Here's How to Scale Successfully Without Losing Focus.

Learn practical strategies to scale successfully, from financial planning and team expansion to leveraging the right technology and setting clear growth goals.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Over 1,300 Google Employees Have Signed a New Petition Asking For Job Security

Google laid off thousands of employees in the past two years, which has left some employees feeling insecure about keeping their jobs.